With Sacha
UX research methodologies
to gather customer feedback
This 1-day training introduces key UX research methods for gathering customer feedback. Participants will explore various qualitative and quantitative techniques, learn when and how to use them, and gain practical skills for conducting research that delivers valuable insights. The session includes interactive activities and discussions, making it ideal for UX designers, product managers involved in customer experience or product development who want to make informed, user-centered decisions.
Table of contents
1. Welcome & Introduction (30 minutes)
Overview of the training goals
Importance of user-centered design
Role of UX research in gathering customer feedback
Quick group activity: Share a recent experience with customer feedback
2. Introduction to UX Research (45 minutes)
Defining UX research and customer feedback
Common research methods: qualitative vs. quantitative
Aligning research goals with business and user needs
When to use customer feedback in product lifecycles
Short Break (15 minutes)
3. Understanding Key UX Research Methodologies (60 minutes)
Usability Testing:
What it is and when to use it
Types: moderated vs. unmoderated
Hands-on activity: Write a usability test scenario
User Interviews
Interview structure: Open-ended vs. structured questions
How to avoid bias and lead meaningful conversations
Surveys & Questionnaires:
Designing effective questions
Tools for surveys
Pros and cons of surveys
Other useful methods : Card sorting, diary studies, click tests, etc
Other methods for capturing user behaviors and experiences
Best practices and common pitfalls
- LUNCH BREAK -
4. Quantitative vs. Qualitative Data (45 minutes)
Differences between qualitative and quantitative feedback
Choosing the right approach for your project
Combining both methods for rich insights
Case study
5. Hands-on Activity: Designing a Research Plan (60 minutes)
Define research objectives
Select the appropriate methodologies
Plan recruitment and timeline
Group activity: Create a research plan for a sample project
Short Break (15 minutes)
6. Ethical Considerations and Data Privacy (30 minutes)
Informed consent and participant privacy (e.g., GDPR)
Ensuring ethical research practices
Avoiding common research biases and pitfalls
7. Analyzing & Reporting Customer Feedback (45 minutes)
Key analysis techniques for qualitative data (e.g., affinity mapping)
Using metrics & data
Presenting findings to stakeholders effectively
Example: Reporting insights from usability tests
8. Final Q&A and Wrap-up (15 minutes)
Open discussion on any remaining questions
Recap of key takeaways
Resources for further learning
During this 1-day training, we will use a mix of theory, examples, and hands-on practice, providing participants with a solid grounding in UX research methodologies by the end of the day.
About the teacher
